Instagram is poised to launch ‘branded content ads’ — a new format that will enable brands to extend the reach of their influencer programmes.
A new study has found a marked discrepancy between the strategic prominence organisation’s place on influencer marketing and the level of resource they use to actually implement, manage and monitor influencer campaigns.
Micro-influencer Paul Tremain talks about his Instagram page ‘themultidad’ he created to share the joys and challenges of bringing up three young children.
Fitness sector clothing company Gymshark’s clever use of influencers played (and continues to play) a crucial part in its growth.
A notable shift in recent years has been consumers’ tendency to move beyond the classic purchasing funnel – with awareness making up the largest part, then narrowing through interest and consideration to end at action, ideally a purchase, followed by loyalty.
Allmumstalk creator, Aly offers tips on becoming an influencer and explains how a decision to stay at home with her children opened up a new social media career.
If your business is seeking engagement and conversions, it may be time to consider working with micro-influencers – the more approachable face of influencer partnerships.
The news that several high profile celebrities have pledged transparency about paid social media posts is a welcome step in the right direction for the maturing influencer marketing sphere.
What influencer marketing trends and issues should we keep an eye on as we edge further into 2019?
Successful influencers continued to play a leading-edge in brand and corporate marketing during 2018. We’ve pulled together a dozen key statistics that tell the story of the year.
InfluBase is a full service influencer marketing agency based in Covent Garden London. We build and maintain our own talent pool of micro-influencers who are pre-qualified to work with a range of brands in many sectors.