@iam_olajohnson shares her story & tips

Interview by KATHRYN CANE

Q1: How did you become a creator?

After studying fashion at college and university I found myself working a ‘ regular ‘ job. I started to create styling YouTube videos as an outlet for my creativity and love for fashion.

Q2: What inspires your posts?

I love to combine a fashion post, wearing some of my current favourite pieces, with a strong message behind it. I focus my content around inspiration for body confidence and equality.

Q3: What has been your biggest challenge as a creator?

Not letting ‘keeping relevant’  take over my core values. Social media is constantly changing, meaning that what is ‘in demand’ always changes. I remind myself that I should only post content that I love and believe in and if anyone else likes it, it’s a bonus. It’s easy to get caught up in numbers instead of value.

Q4: And your biggest achievement?

I have been asked to take part in an interview to discuss my views of equality and body confidence in a newspaper. It gave me a great platform to inspire students to not compare themselves to strangers on the internet, embrace our differences and break stereotypes.

Q5: What would be your advice to anyone wanting to become a creator?

Always just go for it. Don’t wait until ‘ you have enough followers ‘ or you have fancy equipment. Start now!

Q6: Your fave Instagram filter?

I don’t actually use any Instagram filters. For my grid posts I edit my photos using Lightroom and for my stories I often use an app called Lomograph.

Q7: Your fave Instagrammers?

For spirituality @livinginalignmentuk
For home decor @lydiaemillen
For fashion inspo @sammijefcoate

Q8: Which camera/lighting techniques do you use?

I use a Canon g7x mark 2 and try to use natural light. If not possible I use soft boxes.

Q9: What’s your hashtag strategy?

I have a set of hashtags that work for me so I stick to them!

Q10: The best thing about being a creator is…

The incredible opportunities you are presented with and wonderful people you get to meet!

Thanks so much Ola – check out her fabulous content here:





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