by Hayley Hayes | Jun 26, 2019 | Influencer Agency, Influencer Marketing
INFLUENCER MARKETING | 26TH june 2019 How to navigate the influencer marketing metrics maze Written by HAYLEY HAYES FollowFollowFollow Website traffic, engagement rates, comments, likes, conversions: the sheer range and breadth of influencer marketing metrics can feel...
by Hayley Hayes | Jun 19, 2019 | Influencer Agency, Influencer Marketing
INFLUENCER MARKETING | 19TH june 2019 Women dominate influencer marketing, so why do they earn less than men? Written by HAYLEY HAYES FollowFollowFollow Women have made a strong impression in the influencer sphere, yet their earnings continue to lag behind their male...
by Hayley Hayes | Jun 12, 2019 | Influencer Marketing, News
INFLUENCER MARKETING | 12TH JUNE 2019 Instagram engagement – organic reach concerns underline need for combined approach Written by HAYLEY HAYES FollowFollowFollow The Drum has reported concerns from influencer agencies about a decline in Instagram engagement...
by admin | May 30, 2019 | Influencer Marketing
INFLUENCER MARKETING | 30TH MAY 2019 How to reach B2B buyers with influencer marketing Written by HAYLEY HAYES FollowFollowFollow With concrete evidence that influencer marketing works for B2B organisations, it has been interesting to find that B2B marketers were...
by Hayley Hayes | May 22, 2019 | Influencer Marketing, News
INFLUENCER MARKETING | 22ND MAY 2019 General Mills invests in influencers for new brand launch Written by HAYLEY HAYES FollowFollowFollow General Mills has invested one third of UK digital budget into influencer marketing for a new brand launch. The overall budget for...
by Hayley Hayes | Apr 24, 2019 | Influencer Marketing, Micro-influencers
INFLUENCER MARKETING | 24TH APRIL 2019 4 ways to successfully connect with influencers Written by HAYLEY HAYES FollowFollowFollow The declining effectiveness of traditional marketing tactics has moved from forecasting to concrete fact. Today, only 9% of digital ads...
