@jordanandgym shares his story and tips

Interview by KATHRYN CANE

Q1: How did you become a creator?

I’ve been on social media a long time and first had a “large” Twitter account in maybe 2012, when the whole ‘hipster thing’ was a thing. But in terms of fitness content, that started after a year break from training after having a child in 2015 – I started my Instagram @jordanandgym as a way to log my journey back to my former self and it’s just continued from there. 

Q2: What inspires your posts?

My content is all about providing good information that people can use, and that’s the inspiration for it really. I see a lot of really bad information that is just useless to the 99% and will end up getting people nowhere or getting them hurt. My goal is to cut through that and just share useful info. 

Q3: What has been your biggest challenge as a creator?

The Instagram algorithm updates in 2018, they literally killed me…. 

Q4: And your biggest achievement?

I don’t really think I’ve actually achieved anything to be honest, I just enjoy researching and writing based on my findings. It’s more a passion than anything else. 

Q5: What would be your advice to anyone wanting to become a creator?

Find a niche, stay close to your passion and be consistent with content.

Q6: Your fave Instagram filter?

I don’t use filters, just some of the editing tools for brightness and shadows – the rest is all me. 

Q7: Your fave Instagrammers?

Jordan Peters @trainedbyjp, The Hypertrophy Coach Joe Bennett, The Mountain Dog Jon Meadows & Jeff Nippard are probably my favourite.

Q8: Which camera/lighting techniques do you use?

I literally just use my iPhone X and a Tripod for the vast majority. Lighting at home is a ringlight; if in the gym, then just whatever it has. 

Q9: What’s your hashtag strategy?

Erm, I stopped using hashtags a while back, I prefer to let my content talk for itself than trying to shove it down people’s throats. 

Q10: The best thing about being a creator is…

When you’re working with a brand that you love and actually buy stuff from and they want to work with you knowing you’re genuinely interested in them – the content you can produce, and those types of engagements are just great.

Thank you Jordan! Check out his brilliant feed here.


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