@zoeurben shares her story and tips

Interview by KATHRYN CANE

Q1: How did you become a creator?

I think I became a creator by default! I have a hair and beauty salon in Brighton called EDIT Hair and Beauty, and was often asked by clients about my daily routines, make up, what fashion items I was loving, training regimes at the gym etc – so figured it might be fun to put it out there to a wider audience.

Q2: What inspires your posts?

My posts are generally inspired by just day to day life – I have a wide range of interests, so I try to get that across, especially with Instagram stories.

Q3: What has been your biggest challenge as a creator?

My biggest challenge has been the anxiety of putting yourself out there. I’ve suffered with anxiety for a long time, as do so many people in a day and age when it’s so accessible to be judged and compare yourself to others – so that, for me, has been a big challenge. I’ve used it a bit like self help – the more I’ve put myself out there, the less bothered I have become, and actually it’s apparent the world is full of amazing positive uplifting people, which is great!

Q4: And your biggest achievement?

I’m very new to this, and have so many things I want to achieve within the industry! I think my biggest so far is more on a personal level, and it’s just letting go of the worry of what other people think or how they may perceive what I’m doing.

Q5: What would be your advice to anyone wanting to become a creator?

Not 100% sure I’m qualified to give advice to anyone, but I do think being yourself is
important – work out what you like, and what you like doing, and talk and post about that. When you have a true interest and passion for something, that comes across as far more genuine than trying to fit into a category you may not feel a big affinity to.

Q6: Your fave Instagram filter?

Fav filter has got to be ‘Paris’ on Insta stories – gets that tired skin looking flawless!

Q7: Your fave Instagrammers?

 So many Instagrammer favs! @modelrecommendeds @nadinebaggott @pixiwoo @thisismothership

Q8: Which camera/lighting techniques do you use?

I’m still learning camera techniques, but I try to use as much natural light as possible, and pay attention to detail for product posts, making sure it’s pleasing to the eye. I also like to use apps like KUNI and Mojo to make stories more appealing.

Q9: What’s your hashtag strategy?

I like to use local hashtags, I always include all the products I’m using, and I try to
hashtag in my comments section, instead of it looking messy next to my caption.

Q10: The best thing about being a creator is…

Best things about being an influencer?? Free stuff!! JOKING!! I genuinely just love sharing fun stuff I’ve done with my daughter, places I’ve been that I love, talking about brands I have used for a long time, and having fun with it! I get so happy when I get a DM from someone saying they tried a product and it helped with their skin or improved their make up routine, or visited a new destination with their family after seeing an Insta story – it’s great to share good stuff with good people! 

Thanks so much Zoe – check out her fabulous content here


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