INFLUENCER AGENCY VLOG | 29TH OCT 2019

Top 50 UK Mummy influencers report 2019

Presented by ross furlong

VLOG TRANSCRIPT:

“Hello and welcome to a very autumnal episode of influencer marketing news, from a park bench here in Soho.

This week we’re talking mummy influencers. We’ve just released our report on the UK’s Top 50 mummy influencers. Between them they have more than 14million followers.

It’s not all about reach of course, engagement levels vary between 1% and 12%.

Mummy influencers with lower numbers of followers invariably make up for it with higher engagement.

Talking of engagement, in the report we looked at what type of posts got the most engagement.

Top of the list are posts that contain a relatable question  – for example, does your kitchen look like a plastic toy bomb has gone off – mine certainly does.

Second most popular are motivational posts – for example – ‘Don’t worry – drink gin’ And our research does indeed show that mummy influencers are partial to gin – so any gin brands out there get in touch.

Finally, in terms of platforms, 95% of the engagement that our top 50 mummy influencers had across all social media channels came from Instagram.

This and more insightful information for marketers can be found in the 20 page report, downloadable here.

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