INFLUENCER AGENCY VLOG | 29TH OCT 2019
Top 50 UK Mummy influencers report 2019
Presented by ross furlong
“Hello and welcome to a very autumnal episode of influencer marketing news, from a park bench here in Soho.
This week we’re talking mummy influencers. We’ve just released our report on the UK’s Top 50 mummy influencers. Between them they have more than 14million followers.
It’s not all about reach of course, engagement levels vary between 1% and 12%.
Mummy influencers with lower numbers of followers invariably make up for it with higher engagement.
Talking of engagement, in the report we looked at what type of posts got the most engagement.
Top of the list are posts that contain a relatable question – for example, does your kitchen look like a plastic toy bomb has gone off – mine certainly does.
InfluBase is a micro influencer agency based in Soho, London. We bring creators and marketeers together to create powerful partnerships.
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