STAT OF THE WEEK:
90% of brands save money by repurposing influencer generated content
The latest report from AspireIQ, ‘The State of Influencer Marketing 2019’, reveals that marketers extract more value from their investment into influencer marketing by repurposing influencer generated content elsewhere.
More specifically, 90% of marketers are seeing the value in using influencer generated content (IGC) for other marketing channels, with average savings to the tune of 24%. This money may have otherwise been spent on stock images or professional photography for marketing materials.
Some two-thirds of brands are already making IGC work harder for them by extending it into website content, email marketing, ads and in-store collateral. Meanwhile, around one fifth (21%) of marketers state that they plan to do this in the future.
The study indicates a renewed effort by brands to maximise
their influencer activity by repurposing influencer output beyond social, and also by refining their methods for selecting influencer partners.
This comes as little surprise, since AspireIQ also found that 84% of marketers are now running more than one influencer marketing campaign annually. Over half of marketers, meanwhile, are running more than five influencer campaigns per year.
You can download the full report ‘The State of Influencer Marketing: An Analysis of the Social Media Ecosystem here.