Bringing you the latest influencer marketing news from around the world, here is our pick of the best stories we’ve found this week.

Should marketers ditch celebrities for micro-influencers?

The future of influencer marketing looks promising as 57% of marketers and agency professionals surveyed for a report from Linqia say they expect to increase their influencer marketer budget this year – and three quarters choose micro-influencers as their preferred choice.

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Why the brand’s obsession with influencer reach is over

Marketers are shifting priorities, and micro-influencers continue to gain popularity with the renewed focus on quality and creativity over the numbers game.

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In lockdown, brands leverage influencers

With ad productions and shoots on hold, and social media engagement levels at a peak, brands are turning to content creators to power their marketing campaigns.

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The new rules of influencer marketing during uncertainty

Amid Covd-19, political unrest and economic instability, people are searching for more ways to genuinely interact, feel connected and keep entertained – and brands are adapting their strategies to remain both present and relevant.

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In praise of Chiara Ferragni, who brought new meaning to the word ‘influencer’ in the coronavirus pandemic

Amongst some of the social noise right now, Ferragni, an Italian blogger, is applauded for her careful response to the crisis, using Instagram to inspire, educate and encourage her 19 million following.

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Photo by @crozierquadsplus1