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Influencer content- who has creative control?

Influencer content- who has creative control?

by Ross Furlong | Oct 1, 2019 | Influencer Agency Vlog

INFLUENCER AGENCY VLOG | 1ST OCTOBER 2019 Marketers demand full control – and so do influencers Presented by ross furlong FollowFollowFollow STAT OF THE WEEK: Nearly half of marketers demand control of influencer content For all that marketers may say they trust...
The exceptional ROI of Influencer Marketing

The exceptional ROI of Influencer Marketing

by Ross Furlong | Sep 16, 2019 | Influencer Agency Vlog

INFLUENCER AGENCY VLOG | 16TH SEPTEMBER 2019 The exceptional ROI of Influencer Marketing Presented by ross furlong FollowFollowFollow STAT OF THE WEEK: Marketers rate influencer marketing ROI as comparable or superior to other channels We have blogged aplenty here at...
IAB – 30% increase spend on influencer marketing.

IAB – 30% increase spend on influencer marketing.

by Ross Furlong | Sep 2, 2019 | Influencer Agency Vlog

INFLUENCER AGENCY VLOG 2ND SEPTEMBER 2019 IAB – 30% increase spend on influencer marketing Presented by ross furlong FollowFollowFollow STAT OF THE WEEK: Prevalence of influencers calls for data-driven choices New analysis by IAB UK has found that 30% of...
50% of marketers see authenticity as major challenge

50% of marketers see authenticity as major challenge

by Ross Furlong | Aug 12, 2019 | Influencer Agency Vlog

INFLUENCER AGENCY VLOG | 12TH AUGUST 2019 50% of marketers see authenticity as major challenge Presented by ross furlong FollowFollowFollow STAT OF THE WEEK: 50% OF Marketers flag authenticity as a priority for 2019 Identifying fake followers and inauthentic...
83% increase in influencer marketing spend

83% increase in influencer marketing spend

by Hayley Hayes | Jul 30, 2019 | Influencer Agency Vlog

INFLUENCER AGENCY VLOG | 30TH JULY 2019 83% increase in influencer marketing spend Presented by ross furlong FollowFollowFollow STAT OF THE WEEK: Influencer marketing spend soars by 83%  The amount spent by advertisers on influencer marketing has increased by 83%...
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