InfluBase Blog
The latest updates and best practices from InfluBase
Average price per Instagram post up 44%
New analysis finds that the average price being paid per Instagram post to influencers has leapt 44% in the past year (2018-2019)
Creator Q&A @becky_b_croft
Food and Gaming Blogger – Becky shares her journey and tips…
UGC adding value to influencer campaigns
A new report reveals that marketers extract more value from their investment into influencer marketing by repurposing influencer generated content elsewhere
Case study— Influencer marketing grows start-up sales
More money is being allocated to influencer marketing, but how does this align with overall marketing budget growth and spend?
6 ways fitness influencers succeed on Instagram
Instagram offers personal trainers countless ways to organically grow their follower base, as long as they are providing valuable content. So what sort of posts do fitness followers gravitate towards?
Creativity is the next frontier for influencer marketing
Finding more creative ways to work with influencers is a prime challenge for brands and agencies in the coming months.
Know your influencers — from Nano to Micro to Macro to Mega
As the influencer market takes recognisable shape, four distinct categories of influencer can be determined. Let’s delve deeper into each category to explore their relative impact on marketing activity.
Instagram update to boost high-performing influencer content
Instagram is poised to launch ‘branded content ads’ — a new format that will enable brands to extend the reach of their influencer programmes.
Influencer Marketing — Automation and Specialists Beckon
A new study has found a marked discrepancy between the strategic prominence organisation’s place on influencer marketing and the level of resource they use to actually implement, manage and monitor influencer campaigns.
‘themultidad’ — How I became an Influencer
Micro-influencer Paul Tremain talks about his Instagram page ‘themultidad’ he created to share the joys and challenges of bringing up three young children.
How Influencers Helped Gymshark Find Its Market
Fitness sector clothing company Gymshark’s clever use of influencers played (and continues to play) a crucial part in its growth.
How influencer marketing drives sales
A notable shift in recent years has been consumers’ tendency to move beyond the classic purchasing funnel – with awareness making up the largest part, then narrowing through interest and consideration to end at action, ideally a purchase, followed by loyalty.
about
InfluBase is a micro influencer agency based in Soho, London. We bring creators and marketeers together to create powerful partnerships.
InfluBase is a division of ContentStars Ltd.
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