Influencer Marketing

General Mills influencer marketing investment for new brand launch

General Mills has invested one third of UK digital budget into influencer marketing for a new brand launch.

4 ways to successfully connect with influencers

Brands are already aware of leveraging influencer power to reach customers, but how should marketers go about connecting with potential future influencers?

Case study— Influencer marketing grows start-up sales

More money is being allocated to influencer marketing, but how does this align with overall marketing budget growth and spend?

Creativity is the next frontier for influencer marketing

Finding more creative ways to work with influencers is a prime challenge for brands and agencies in the coming months.

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InfluBase is a micro influencer agency based in Soho, London. We bring creators and marketeers together to create powerful partnerships. 

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